Search Engine Optimisation
The team behind RapidSeller have been studying and practising the art of Search Engine Optimisation (SEO) for many years with huge success with websites such as www.pagemost.com, which generates over 10,000 unique page views per day - Every single day!
There are 2 main pillars to a good SEO strategy - Content and Inbound Links. This is how it works...
Content
Search engines, such as Google, actually read the content of your website. They look at page titles, image names and the frequency of words and phrases. From this the search engines will decide what they think your site relates to and what keywords and phrases you should be found under.
RapidRetailer Content
RapidSeller websites have been designed to take the content from the CMS database and expose it on numerous static pages using the latest search engine techniques and RESTful URL’s. A single product listed within a RapidSeller website will be listed on many pages. For example if listing cars, a blue, diesel, Ford Focus will be found on a page called "Ford Cars" which lists all Fords currently for sale - on a page called "Diesel Cars" which lists all diesel cars currently for sale and a page called "Blue Cars". Each page is named with keywords and the content of each page is a list of relevant vehicles, condensing the list of keywords on the page.
Uniquely with our system, a product listing of just 20 products will generate over 100 pages, all well named using the RESTful URL System, all containing relevant and pertinent content, all static pages so easily found by Google and other search engines ensuring your site gets found and visited.
With the RapidSeller eBay option, each product can also be listed on eBay with full product detail and branding that matches the website. With just 20 products listed this adds another 20 pages on eBay that can be found not only by search engines but also by users searching directly on eBay.
Inbound Links
There are often many websites that have similar content, and Google has to decide the order to display them to the person who is searching. The algorithm that calculates the order to display the found results is very complex, but a key factor is known as PageRank (named after Larry Page, one of the founders of Google).
PageRank tries to gauge the popularity of a website by looking at how many websites link to it, and in turn how many websites link to those websites. In very simple terms, the more links that point to a website, the more popular Google thinks it must be, and the higher it will be displayed in the listings with the most popular and most relevant websites being listed on the first page of Google results.
RapidRetailer Inbound Links
This is where eBay provides a facility which goes beyond just selling products. Each item for sale can be listed on eBay and each RapidSeller eBay auction contains several links back to the website. As mentioned already, the popularity of any websites linking in is important, and there are few websites in the world more popular the eBay. Several links from eBay to a website will work wonders on raising the PageRank of a website - in turn getting your site closer to the top of the list.
SEO Summary
• RapidSeller is designed to perform exceptionally well on search engines, Google in particular.
• The SEO methods used by RapidSeller are based on many years of experience and success in website promotion.
• The products listed on a RapidSeller website are expanded into hundreds of pages.
• RapidSeller generates dynamically built, static pages which outperform oddly named dynamic pages on search engines.
• Branded and highly detailed eBay listings are found by search engines.
• The eBay listings link back to the website increasing traffic to the site and increasing PageRank at the same time.
• The many pages and eBay listings created by RapidSeller, combined with the increased traffic from eBay and the increased PageRank, all add up to a fantastic Search Engine Strategy that will start work from day one.
|